Social Return on Investment (SROI) is a framework for measuring and accounting for this much broader concept of value; it seeks to reduce inequality and environmental degradation and improve well being by incorporating social, environmental and economic costs and benefits.
You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:
- Customer Acquisition
- Lead Generation
- Contest Entries
These are some factors you can use to measure social ROI. After establishing the marketing goal of the company, you shall then assign financial values to each goal.