Before going to Conversion Rate Optimization (CRO) we have to acquire some knowledge about online Conversion Rate.
Online Conversion Rate:
♦It is the percentage of visitors who complete their desired action (purchasing product, subscribing software, hiring a service, giving a feedback, answering a survey etc.) in the website within a certain duration of time.
♦It refers to the number of visitors that turn into new leads or customers.
Conversion Rate Optimization:
♦Conversion Optimization is otherwise known as Conversion Rate Optimization (CRO). It is a process which increases the percentage of visitors to a website that converts into customers.
♦Conversion Rate Optimization is very important because it allows you to lower the cost achieved by the customer by getting more value from the visitors that you have.
♦You can increase revenue per visitors, obtain more no of customers as well as grow your business by optimizing your conversion rate.
♦Conversion Rate Optimization provides a wide range of techniques including persuasive copywriting and credibility based web design to convert prospects into buyers.