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Category: SMO

Facebook EdgeRank

Facebook EdgeRank is a formula developed by Facebook.  It basically determines what to show ahead of you and your followers’ news feed. Facebook EdgeRank formula:  Ue+We+De (Total of Edges) where, Edges: Edges refers to the associated action that happens on Facebook.   Ue: It is the Affinity score between user and edge creator which includes Commenting, Liking, Sharing, Clicking and Messaging.   We: We tend this edge sort (Comments, Shares, Likes, Photos, Videos etc).   De: Time decay issue supported, however, […]

Twitter’s Best Practices

Twitter is on online news and social networking site where people communicate in short messages called tweets. Tweeting is sending short messages to anyone who follows you on Twitter, with the hope that your messages are useful and interesting to someone in your audience. People Use Twitter as a Marketing Tool. Thousands of people advertise their recruiting services, their consulting businesses, their retail stores by using Twitter. And it does work. Some of the best […]

Measure Social Media Performance

Different social media sites are having different social media tools that permit us to measure social media campaign performance. Results might be positive or negative which is enough for anyone to know their user’s behavior. To measure the social media performance in Facebook, We can use the following tools: Graph somebody Object Browser Ads Manager Open Graph computer program JavaScript check Console Page Manager App App Center scheduled  Posts Sponsored Stories To measure the social […]

Ways to measure Social Return on Investment (SROI)

Social Return on Investment (SROI) is a framework for measuring and accounting for this much broader concept of value; it seeks to reduce inequality and environmental degradation and improve well being by incorporating social, environmental and economic costs and benefits. You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured: Customer Acquisition Reach Traffic Lead Generation Revenue clicks […]

Rich Site Summary (RSS) feed

Users don’t want to come over and over again to your website in hunt of fresh content. Then how to notify the users about the newly added content? The simple solution to this issue is RSS feed. RSS stands for Rich Site Summary. You just have to add your new content in the feed directories. Then the users who are subscribed to your RSS feed they would instantly get notified about the freshly added content. […]

Generate Leads on different Social Media Platforms

Most of the marketers build their brand when they think about social media. The truth is that social media is a way to grow your brand and connect with your current customers. You can use sites like Facebook, Twitter, LinkedIn and Instagram to generate real leads for your business. Follow the below steps to generate leads on various Social Media Sites. Generating Leads With Facebook Generating a significant amount of leads through Facebook means running paid ads […]

Report on Social Media Efforts via KPIs

A Key Performance Indicator (KPI) is a measurable value that reveals how effectively a company is achieving key business objectives. It also evaluates the success of an organization, employee etc. We recommend you to try the following various KPIs to report on social media. They are as follows: Video or Slide share views. Social Connections. Traffic Data. Mentions. Comments. Likes. Shares. Demographics and Location. The number of active followers. By tracking the right KPIs, the […]

Significance of Social Media Optimization (SMO)

Social Media Optimization (SMO) is the technique to increase the awareness of a product, a brand and an event through the social media platforms like Facebook, Twitter, LinkedIn, Instagram etc. Importance of Social Media Optimization: Keeps you alive on the web: SMO ensures your strong presence on the web so that you can interact with your clients and promote your product or a brand. It also enables the people to share the reviews of a […]

Role of Social Media in SEO

Nowadays, Social Media has become the second most significant factor to boost website’s ranking, traffic and visibility. In SEO, Social Media use as a referral supply of traffics which increases social engagement among the target audiences.  One of the benefits of social media is that it increases the opportunity for links and the links are a great way to increase your Search Engine Ranks. Social media also provides  opportunity for you to expand your connections. The  […]