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Category: Digital Marketing

Customer Relationship Management

Customer Relationship Management: CRM is a process in which companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth.   The CRM Building Blocks: ♦  A database that collects information about your customers. ♦  A way to analyze the information in the database. ♦  A strategy for applying the analysis to better meet your clients’ wants […]

Brand Building

Brand: It is a practice of creating a name and symbol in Digital marketing. It also identifies your business to yourself and differentiates a product from other products. When establishing a brand, consider building upon the following factors: ♦ Identify Your Brand ♦ Know Your Value ♦ Build a Team of Advisors ♦ Become a Scholar ♦ Get Out There and Build Branding: In the context of Digital Marketing Branding means much more than just […]

Conversion Rate Optimisation

Before going to Conversion Rate Optimization (CRO) we have to acquire some knowledge about online Conversion Rate. Online Conversion Rate: ♦It is the percentage of visitors who complete their desired action (purchasing product, subscribing software, hiring a service, giving a feedback, answering a survey etc.) in the website within a certain duration of time. ♦It refers to the number of visitors that turn into new leads or customers. Conversion Rate Optimization: ♦Conversion Optimization is otherwise […]

Online Reputation Management

Online Reputation: 1. Online Reputation is essentially required to make business growth online. 2. In the past days, development of the web was very slow moving, so it requires more time to develop structured responses to the problems for the organisations. 3. Nowadays, consumers provide their views very quickly just because of developed consumer generated media which can make or break a brand. So, online reputation matters a lot for a brand to spread its […]

Definition of “Google Slap” and steps to avoid.

What is Google Slap? Some inexperienced Digital marketers sometimes commit the error to simply “try” the method of advertising on search result pages with a low budget. Most of the time they don’t even have a thorough strategy from the beginning. As a result the ads will occupy a low position on the page, so the ads will hardly ever be clicked and Google will detect them as poor quality ads. Subsequently, your website may […]

Steps to create a bulk SMS service.

Bulk SMS service: Bulk SMS service is the dissemination of large no of messages for delivery to mobile phone terminals. Basically, Bulk messages are used by media companies, banks and enterprises and consumer brands for the purpose of entertainment, mobile marketing etc. To create a Bulk message you have to follow the steps below: At first, visit a bulk SMS website. Then click on sign up or register or create an account option. Then fill […]

WhatsApp Marketing.

WhatsApp: WhatsApp is a free application which allows users to send free messages, free voice and video calls, sending files and pictures etc., which is popularly accepted by the recent generation people. Followings are the top Whatsapp strategies that help you to grow your business: Create an Engaging Brand Persona for WhatsApp: WhatsApp is a personal messaging platform where people can contact with family members, connect with friends and relatives easily. As People don’t like […]

Effective Email Marketing.

Email marketing is an in expensive way to reach your potential customers. Growing an email marketing list has many benefits out of which the most important one is getting your products and offers in front of people who love your brand. Below are some of the tried and right effective email marketing methods: Create fascinating content ♦ A convincing subject line ♦ One principal idea ♦ A strong call to action ♦ Relevant to the […]