Existence in Social media is now unavoidable for businesses to reach and attract customers around the globe. Hence, companies are focusing more on Social media. And the most important marketing method is the Video marketing. As per research, Video is responsible for 70% of all Internet Traffic. And YouTube is now the most effective video sharing platform in the world.
YouTube is a video-sharing website that allows you to upload, view & share videos. It was founded by former PayPal employees Chad Hurley, Steve Chen and Jawed Karim in 2005. Later, Google bought it in 2006 for US$1.65 billion. This site also allows you to like, comment, share and subscribe to other videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers and other contents such as video blogging or short educational videos etc.
Mobile App ( Android, IOS )
Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and comment on videos. To register you need a Google + account, which you can tie to your YouTube account.
Upload videos on YouTube:
- Sign into YouTube.
- Search for My channel in the upper left corner. And upload a video.
- Or you can go to Creator Studio in the upper right corner and upload a video.
- Click Upload.
- Then confirm the video you want to upload.
A well prepared YouTube strategy is now most effective for business growth. Because:
# It has vast reach and create huge traffic
- Over 1 billion Users
- Available in 76 different languages around the world
- More than 50% views are via mobile
# Free Services
Anyone can register here for free. Though you can advance to paid service when popularity grows.
# Results are prompt & appreciable
Due to a huge traffic, any video can go viral in a quick time. You can monitor your activity on YouTube Analytics.
- It also acts as a search engine
YouTube ranked second in terms of Search engine popularity. YouTube marketing is now the most effective part of any promotion.
- Links to follow your website
You can provide a link to your website, blog or any product. By this, viewers will be directed to your website or blog helping you increase your traffic.
- Interaction with different social media
You can also provide links to your various social media profiles. So it’s time-saving and easy than setting up a campaign for different platforms.
# How to use YouTube for Marketing
First, create a channel. The name should be relevant to your website, blog or the business you want to promote. Then provide your website link. Give a brief description about your channel. Then start working on your videos. Think what your viewers want? Make a video so that it will be attractive and engaging. Add relevant links to your videos.
Here are some tricks which will help you get more popularity:
This is most important for publicity as you introduce yourself in brief and let your viewers be curious about your idea.
- Introduction – Here first you tell something about your business so that viewers will know what you are up to?
- What business you do – Tell your viewers what benefits they will get. It’s very effective in establishing a good connection.
- More actions – Here you redirect them to your blogs or websites. Here you can tell them to subscribe or engage them to like, comment & share.
Statistical video :
It’s very effective in engaging people. When you upload a statistical video people realize that you are updated with trending topics. You know the current market scenario. This builds viewer’s trust on you.
How to Videos :
Most of the people are going online to learn many things. So if you have a “ How to “ video, then that will have much more views despite any topic. These are not easy to make. But if you are making such videos then people would know you know a lot of things and the next time if they want to learn something, they will first visit your video.
Q&A Video :
If you have a question answer section in your website or blog, then make a video of it. This will let people know that you have knowledge regarding the thing. So the next time when they want any answer, they will visit your site first.
Ranking factors of a video:
A video should be related to user’s search query. As it’s a video so the “ Title “ is the most important factor.
The video should be informative and attractive enough to engage viewers.
Platforms check authority as a trust factor to avoid spams. So, authority affects the ranking of a video.
YouTube features that help in Marketing
Well, YouTube has a lot of tools that you can use to attract people, engage them for more time, drive them to your website etc. So while making any video it’s necessary to use some of those tools.
Any video with a soundtrack seems quite interesting. Because music induces the perfect emotion in people. For this YouTube has an “ Audio Library “ with millions of songs. You can use any of those songs in your videos.
Fan finder :
People get attracted to a particular type of contents. Your videos may not attract every type of people. Here fan finder comes into play. It allows you to submit free ads for your channel that will be targeted at right people who would be interested in your content.
These channel ads should be short & specific. They should mention your name or product as that makes viewers memorize your brand.
Use of tags :
You need to add at least 15-20 tags in your videos to cover all related keywords. It will increase the search quality of your videos. You also need to optimize the metadata of your videos so that it will be shared in case it contains some information for the viewers.
Annotations and end screens:
This is most important for self-promotion. Here you can give a link to your another video or website. You can add numbers of videos which come in between your video. So that a when a viewer sees one of your videos, gets to know about your other videos or your websites.
Related Videos Feature:
You need to optimize your tags and titles to rank better in YouTube. In this way when someone sees a video related to yours then on finishing, your video will come up. This helps a lot in getting traffic.
YouTube Live Events :
Live streaming is now available on YouTube. You can do this to attract your audience.