Sneaky Redirects- Don’t use, You will be banned by Search Engine.


Redirection is a technique in SEO that sending a different URL to the visitor than the one they initially requested. Which provide the much good reason to redirect one URL to another, that your site moves to another website and connected with several pages into one.

Key Point of Sneaky Redirects:

  • The search engine provides something different to the user than the users expecting the real thing, that known as redirects is ‘sneaky’.
  • Always send your user and search engine to the particular page and same place.
  • Keep out the user to spam domain page while it shows the normal page to the desktop.
  • You will get removed from Google by using ‘Sneaky redirects.’
Sneaky redirects in SEO- TheWebomania
How to fix Redirect chains?


The aim of Sneaky Redirects:

For guiding your visitor for correct information then it’s probably fine because if you are making redirecting.

  • If you redirecting your user to old dog page to new dog page, then you are not being sneaky.
  • If you redirect users from your old dog page to new cat page, then you are being sneaky.
  • The reason behind sneaky is because someone who is on your dog page looking for same a dog page, not for a cat page.

Google help documentation examples of sneaky redirects are provided:

  • While user is redirected to different web page Search engine has shown one type of content
  • While Desktop users receive a normal page, at this time mobile users are redirected to a completely different spam domain.

You should use JavaScript for redirecting to describe “Sneaky redirects”. So Google helps their documentation and Google employees have virtually used JavaScript for to do this.

If you don’t know JavaScript and how to create such directory and don’t use JavaScript then it is very improbable to your site to use them.

Sneaky redirects- TheWebomania
Google documentation about redirects

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines:

  • Google declares to Webmaster blog that they have to update two of their guideline documents to improve the clarity and sneaky redirection are against Google webmaster guidelines.
  • As per the expanded guidelines by Google to ensure that Webmaster is aware of to using sneaky redirects through mobile site detection or redirection, that is not allowed if the content is not same.
  • As per review of Google expert, the guideline indicates a situation where “desktop users receive a normal page, while mobile users are redirected to a completely different spam domain,” as not maintain with Google’s guideline.
  • There is two guideline mentioned in Sneaky redirect guideline page:
    • The search engine has shown one type of content while users are redirected to something significantly different.
    • Desktop users receive a normal page while mobile users are redirected to completely different spam domain.

Google update the hacked site page with a content about redirects:

  • For some valuable users that are harmful and spammy pages that Hackers might inject malicious code into your website for the redirect.
  • Sometimes redirect depends upon referrer, user-agent or device.
  • For Example: By clicking a URL in Google search result could redirect you to a suspicious page, but in the browser, there is no redirect when you visit the same URL directly.
  • End of the blog post-Google added the warning that “with any violation of our quality guideline, we may take manual action, including removal from our index, in order to maintain the quality of the search result. ”
Sneaky Redirects- A black hat SEO
Google Penalty for using Sneaky Redirects

Google penalizes mobile sites using sneaky redirects:

  • Google announced on Social sites that Google+ and Twitter that they have been “Taking action on sites that sneakily redirect mobile users to spammy domains”.
  • Google correct an issue with search engine Optimization Land that they did not issue new manual actions recently, that this post on Twitter was just to remind webmasters not to use sneaky redirects.
  • Google mention in Webspam report 2015, that “spam reports from users are an important part of our spam-fighting efforts.They often help the frustrated users- like the trend of websites redirecting mobile users to other, often spammy domains.”
  • Google added, ” to combat this trend we have been taking action on a site that sneakily redirects users in this way.”

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