As we know SEO can bring your website more qualified leads and generate a lot of traffic. But nowadays due to the complex algorithm with the continuously revising process, the competition of SEO is more crucial than ever. Here you construct your web pages and implement certain techniques to help your pages rank as high as possible on search engine result page. So here SEO techniques are used to enhance the superiority of websites, by making them faster, user-friendly, easier to navigate.
There is two most technique we used to improvise the websites page ranking with a lot of traffic.
- On page SEO
- Off page SEO
On page SEO:
It includes providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.It refers to all the things that you can do on your websites to help your rank higher with getting more traffic and increase your click.
Due to Google tries to give the best result to the searcher, on page rules have changed drastically. So on the page must be strategically strong by some factors like-
It is one of the major on page SEO factor in helping search engine and user to understand about your page.The page title (not to be confused with the heading for a page) is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.
For Google, adding the meta tag does not result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google.
Tips for meta keyword:
Use the following tips for preparing good meta keywords tags.
- Use synonyms.
- Use unique keywords.
- No need to repeat any given phrase.
- You can repeat a word any number of time, as long as each time it is part of a different phrase.
Meta description plays an amazing role in increasing click-through rate as we know CTR is the part of the algorithm ranking process.
Tips for meta Description:
- use keyword in meta description.
- Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
- There should not be more than 150 characters in a description meta tag of a single web page.
- Use different description of the each page of the site.
Your meta tag should be looks like this:
<meta name="keywords" content="KEYWORD1 KEYWORD2 KEYPHRASE1 etc. about 30 to 40 unique words"> <meta name="description" content="An accurate, keyword-rich description about 150 characters">
Image alt text:
The alternative attribute can be input within the alt text or alt tag of the image element where you can provide the semantic description of the image or focus keyword for search engines. That can attract additional traffic through Google Images and positive impact on SEO.
Robots Meta Tag:
The important meta tag that you may need sometimes is the Robots Meta tag which looks like this:
<meta name="robots" content="noindex,nofollow">
Using the above meta tag, you can tell a spider or a robot that you do not want some of your pages indexed, or that you do not want your links followed.
The Geo URL standard requires the ICBM (Intercontinental Ballistic Missile) meta tag. This is a fancy way of saying your latitude and longitude. It’s pretty easy to get the latitude and longitude from Google Maps.
ICBM tag would be:
<meta name=”ICBM” content=”43.251306,-77.613646″ />
Additionally, there is another geotag format that uses more tags but is also required for complete GeoTag support.
<meta name=”geo.position” content=”43.251306;-77.613646“ />
<meta name=”geo.placename” content=”4410 Lake Ave, Rochester, NY 14612, USA“ />
<meta name=”geo.region” content=”US-NY“ />
Off page SEO:
It refers to techniques that you can do activities directly off your page or outside the boundaries of your website to improve the position of websites in the SERPs (Search Engine Result Pages), Includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.
It is one of the best and effective off page SEO tactics where you get hyperlinks from other websites to your own. As Google improve the page rank of your websites by collecting the number of high-quality sites that link to your pages.
Nowadays Social media plays one of the fundamental steps with which you can begin to advertise, market and build your online reputation.
It’s a good way to bring more traffic to your websites as social book markings are one of the best platforms to promote your website.
Here you can write a blog in which each blog has a link back to your websites. It helps search engines to crawl your site more frequently.
Social Media References: