Keywords are the most vital and important factors among SEO elements for the search engine. These are the words or phrases that the internet users type in the search box of the search engine to find the websites that match the searched element. Choosing the right keyword helps to optimize your page to a top rank. For a successful optimization, you need to know what are the relevant steps to make your keyword stand ahead of the crowd.
It is the percentage of times the keyword appears in the total number of words present in a page. The keyword density is usually expressed as a percentage and is evaluated by:
Nkr = Number of times a specific keyword is repeated
Tkn = total number of words in the analysed text
Keyword density = (14 / 700) x 100
= 0.02x 100
Keyword density = 2%!!!
The rate somewhere between1% and 5% is usually preferred by the SEO experts. This means that a destined keyword will appear in an article one to five times for every one hundred words, and if the stuffing keywords more than that, the search engine may consider it as search spam.
Tools you can use –
The below figure shows the results of different aspects of a URL’s keywords:
Keyword: This is the Keyword, which is driving traffic to a specific URL.
Pos.: It shows the position of the keyword on Google page.
Volume: Number of people searching for the keyword in a month.
FACT: A page of high word count tend to rank higher because the more is the words the more keyword you can cover .i.e. A blog post of 1000 words containing 2% keyword density can score high rank than the word count of 500 of same 2% keyword density.
Use Keyword in Permalink
Only by placing the keywords in your blog doesn’t make sure of traffic to your page. Placing it in right place and
in right rules is important. Some of the factors are:
Keywords in Page Title–
A page title is the displayed content in most of the search engines. It is the most concise and accurate tag that tells the searchers and search engine what the page is all about. From SEO point of view, page title should contain the keyword you wish to rank for.
The most important keyword should be at the beginning, followed by second most important and the ideal title tag contains 50-60 characters, including spaces.
Keywords in URL –
URLs must be understandable by the human audience as well as the search engines.If the URLs are structured in a right way you create an easy access to a search engine. Hence, it is the important spot where the keywords should appear.
Therefore, if you have the same keyword as your competitor and your keyword is in URL, it boosts your ranking higher.
The size of the in a URL should be between 50-60 character including the keyword.
Keywords in headings–
From SEO point of view, it is extremely good to have as many headings on a page as possible, especially if they have the keywords in them. You need to be wise with the length of headings.Long headings are bad for page readability.
So, like with URLs. it is recommendable to have less than 7-8 words in the heading.
Keywords in Meta tag/description–
The purpose of Meta tags and Meta description are simple: to get the visitors from search engine to your website. Generally, an average visitor decides to click on the page link with the visible text of Metadata description. So it must contain precise (160 characters)and valid words focusing on the keywords.
Keywords in image description–
An image on your site can definitely attract searchers to go through your websites. Alt tags and title tags strengthen the message of your website to the search engine spiders and improve your site’s accessibility.
Image SEO starts with the right file name because you want Google to know what the image is about without looking at the actual image. For example: if your image is showing the list of the top IT companies, the file name shouldn’t be DSC5621.jpg rather “top IT companies “.
Tools you can refer to analyse the keywords:
Location based Keywords-
Another major factor that can be considered when optimizing your site is optimizing location-based keywords, which otherwise known as geotargeting. Location based keywords can be categorized in two ways:
Local search engine optimization is better for a small business located in a particular city or region to rank high in the search engine for that specific area and boost their online presence to local internet users and their customers.
For example, if you own an SEO company, target all the locations your clients are present, not just where your business is physically located.
The below picture shows the local searched results of a searched query.
Global SEO involves targeting internationally via global search engines. If your business operates in several geo-locations, it is a wise choice to create individual web pages for each location in multiple languages and for multiple regions of the country. As the result, your brand is automatically found by the people searching for individual locations.
The below picture shows the global results of the site.
Fact-Many companies from small scale to large scale are moving to the global SEO-ranking in global search engine has become a greater priority for 82% of marketers in 2017 now, compared to 2016.
Below is a global search result to “IT companies” keyword.
Tools you can use for location based keyword research–
SEO definitely requires a creative and collaborative effort across all the elements above. An effective way of optimizing your organization maintains brand consistency worldwide and extends your brand success.