Metadata is a data that summarizes basic information about the data on your page which can make finding and be working with particular instances of data easier. The marketers understand the metadata that drives search engine optimization. The Meta we used most for SEO speaks to search engine directly from each page crawled, to communicate important information or request a specific action for the search engine. For example, a web page may include metadata specifying what software language that page is written? , what tools were used to create it? what subject is the page about? and where to find the more information about to subject? The use of metadata on web pages can be very important. It acts as a series of micro communication between your sites and search engine. The metadata containing web pages keyword, titles, description, and summary often displayed in the search result by the search engine.These are actually expressed in the form of meta tags.
The importance of meta tags:
Meta tags are snippets of text that describe a page’s content. It exists only in HTML, usually at the head of the page. It’s invisible to the user but visible to the search engine. Here we write meta tags in the form of:
<meta name=”” content=””>
There is some major type of tag which helps the search engine and also users to know more about the particular topic in a different way.
- Meta keyword-No more than 10 keyword phrases
- Page title-70 character
- Meta description-160 character
Meta keyword is a specific type of meta tag with a small bit of information but plays an important role in Search Engine marketing. It appears in the HTML code of a web page and provides the information about the page to the search engine. While selecting and optimizing the meta keyword is to be sure that each keyword accurately describes the content of your page and You need to be more strategic about this.
But now it doesn’t make much sense because most search engines have realized that the sites can easily play the meta keyword field with black-hat keyword stuffing. So Google doesn’t use meta keywords in its ranking algorithm at all, that doesn’t mean you ignore it entirely!
This is the most important tag and has the strong impact on search ranking. This is the only one tag which is visible to the user. The title tag of a web page is meant to be an accurate and concise description of the content of the page. Even if your site ranks well, a good title can be the make or break factor in determining whether or not someone click on your link.
<title>title of a page</title>
This is quite useful meta tags, as it explains search engine and searches themselves what your page is about. Meta description can help increase customers click through in search result.
The meta description contains the summary of the page but not more than 160 characters. According to the search engine, there is no direct ranking benefit from the meta description but there is an indirect benefit where Google uses click-through-rate(CTR) as a way of determining how the result would be. Due to this optimizing the meta description is so important, as is optimizing your title.
Google’s reasons are somewhat mysterious, but their actions speak loudly: meta keywords don’t much matter anymore, but meta descriptions most certainly do.
Metadata can be created manually by providing actual information. Manual creation tends to be more accurate, allowing the user to input any information they feel is relevant or needed to help describe the file. Automated metadata creation can be much more elementary, usually only displaying information such as file size, file extension, when the file was created and who created the file.
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