Important terms of Google Analytics

Google Analytics is a free software or product that can track all sorts of visitor behaviour on your site by inserting a simple line of code into your source. You will get a depth observation of which marketing campaigns are successful and which to tone down.

With real-time visitor tracking, you can see who is currently active on your site or use your site and on which page they are on. Basically, it provides reports to the client about website traffic and visitors. You can customize the different templates given for the reports. You can control your website’s digital marketing with Google Analytics.

To help beginners to improve their online presence we offer an introduction to the important key terms that you could come across while studying Google analytics. They are as follows:

Basic terms of Google Analytics:


Google Analytics has the tracking code inserted in it that tells the number of times users view a page. If a user refreshes a page and stays away from the page and returns, these are counted as additional pages. This covers all page views. By this, you can get to know which pages of your site are popular.


The amount of time visitors spend on your site is known as Visits or Sessions. If a user is inactive for more than 30 minutes on your site, the visit ends. If a user leaves your site for more than 30 minutes, the visit ends. But, if a user leaves the site and returns to the within 30 minutes, the visit doesn’t end. This will be counted as a part of the original visit.

Unique Pageviews:

It doesn’t matter if a visitor viewed the page once in their visitor five times, the number of pageviews will be counted as 1. So, a pageview is the number of times a visitor visits a page in a single visit.

Unique Visitor:

When a user visits your site for the first time, he/she will be considered as a unique visitor and it is also considered as a new visit. But if the user returns to your site after went off he/she will not be considered as a unique visitor.

If the user returns within 30 minutes, a new visit will not be considered. If the user comes back after 30 minutes then a new Session will be started. In an exceptional case if the user deletes the cookies and visits your site through another browser, then the user will not be counted as a unique visitor.


In the Analytics Tool, Hit is the image format of sending the data from a website to a collection server.

Google Analytics providing information on Sessions, Pageviews, Bounce Rates & much more about a website.

User behaviour:

New versus Returning Visitors:

Google Analytics can tell you if the user visits your site for the first time or not. If the user visits your site before, he/she will be called as New Returning Visitors. If the user visits your site for the first time, he/she will be called as a new visitor. Google Analytics uses cookies to let you know whether the user is new to not.


According to your specific requirements, Google Analytics offers you to create a subset of your data. Segments filter the data to show you only the information for certain kinds of traffic. It also analyzes the data in detail.


Entrances are the number of entries by visitors into the page of a website. For example, if a user enters a website through its homepage, it will be considered as one ‘entrance’. To enhance a website’s entrance rate, one should optimize the content of a popular page.

Bounce rate:

Bounce rate is a measurement, tells the percentage of a number of users to land on your website and do nothing on the page they entered. You should reduce your bounce rate to get your website a better ranking in the search engine result page.

Time on the page:

Time on page calculates the average amount of time a visitor spends on a particular page of a website.


Traffic-related terms in Google Analytics:


This allows you to see the source of a visitor for visiting your site. In other words, you can see the through which specific link or piece of content a visitor visited your site.

Direct traffic and Referral traffic:

Google traffic sources enable you to see how users got to your site. Traffic sources are of two types, Direct traffic and Referral traffic.

If a user enters into your site by typing URL or clicking on the bookmark is known as Direct traffic. Referral traffic is when a user lands on your website by getting a reference or by clicking on a link from someone else.

Organic Search Traffic and Paid Search Traffic:

Google analytics offers you to see what percentage of your traffic came from search engines. It is divided into two types: Organic search results and Paid search results.

Organic search results appear below the search engine result page. It determines how much you optimize your pages for search engines. In this traffic, a user comes to your site by clicking on organic links on search engine results page. You need pay to the search engines to let your site be visible on the top of the search engine result page. This traffic to your site is known as Paid search traffic.

Google Analytics showing Website Active Visitors.

Custom Information:


Events define custom actions that are distinct to a particular Google Analytics account. Some of the actions can be like clicking hyperlinks, images or stop and play buttons in video players.


Goals are set up in Google Analytics account to observe the conversion rate of the various activities by the visitors on your site. The activities may include finishing a game, purchasing a product, signing up for something, etc.


Wrapping Up:

Here you can achieve the basic as well as many important terms of Google Analytics. Now I guess it will be much easy for you to understand the web analytics services provided by Google Analytics. Get much more detailed information on our blog about different topics like Google Analytics, SEO, SMO, ASO, Web design & much more.

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