Getting Started with Google Analytics- A step by step guide

In February 2005, Google developed & launched a free service of web analytics that tracks and reports website traffic. Today, Google Analytics is the most used web analytics service which is offered in two versions-

  1. Google Analytics 360: The version targets enterprise users.
  2. Google Analytics for Mobile Apps: A SDK (Software Development Kit) which collects data usage from iOS & Android apps.

Setting Up Google Analytics:

Step 1: 

  • First, get to the official site for Google Analytics.
  • Then, click on “SIGN UP” option in the top right corner of the screen.
  • Now, Click on “Analytics”.
  • After that, a Three-way process page for signing into Analytics will appear.
  • Click on “SIGN UP” and sign in using your current logged in Google Account.
Sign in to Google Analytics using your Google Account.

Step 2:

  • After logging in, a new page will open requiring details of the type of services you need.
  • Click on “Website” option for integrating Google Analytics with your website or select “Mobile App” for SDK service on mobile app analytics.
  • Next, you need to provide the details such as your Account’s Name.
  • Then, provide your Website’s Name & URL.
Set up the Property for your Google Analytics.

 

  • Select the closely related category according to your website and business.
  • Set up your current Time-Zone.
  • Now, you have the options for Data Sharing. (Check or uncheck the boxes according to your desire of how to control your Google Analytics data).
  • After proving all these informations, Click on “Get Tracking ID” button to proceed.

 

Google Analytics Data Sharing Settings.

 

Step 3:

  • Now a pop-up box will appear containing Google Analytics Terms of Service.
  • Select the Country/Region of Residence and read the Terms of Service.
  • Now click on “I Accept” button if you agree with Google Analytics’s Terms of Service.
Google Analytics Terms of Service.

 

Step 4:

  • After accepting the terms of service, a new page will open providing you with a unique Tracking ID. 
  • And, with the tracking Id, a Global Site Tag (gtag.js) tracking code for this Property will be provided by Google.
  • Now you have to copy the Website Tracking Code containing the unique Tracking ID and paste it into your website’s source code.
  • Place the script at the top of your website page, just before the </head> tag of each & every page you want to keep a track of.
Google Analytics Tracking ID & Activation Code.

 

  • The tracking code works as an Activation Code for Google Analytics which activates the web analytics services on your website with the particular Property ID.
  • The code creates a <script> which asynchronously starts downloading the analytics.js Javascript library.
  • It initiates a global ga function (the ga() command queue) that allows you to schedule commands once the analytics.js is ready.
  • The code adds commands to the ga() function, to create a new tracker object to track your site pages & send a page view to Google Analytics for each current page being navigated to.

 

Step 5:

  • Now, after pasting the tracking code in your website’s source code, Google Analytics is activated on your website on the present Property ID & now you can keep all the tracks and records for your website’s traffic informing you about Unique visitors, New & Returning Visitors and so on and so forth.
  • You can even change/edit the settings of your Account, Property & views.
  • For modifying the settings, Click on “Admin” and access the settings for your Account, Property and Views.
  • Edit the settings according to your choice of interest.
Google Analytics Account, Property & View Settings.

 

By these simple steps, You can easily integrate Google Analytics with your website. Get much more detailed information on our blog about different topics like Google Analytics, SEO, SMO, ASO, Web design & much more.

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