Best App Store Optimization (ASO) Tools 2018

App Store Optimization (ASO) is a must need for every app developer and marketer. It is a process for improving the visibility or ranking of any mobile app (For example iPhone, iPad, Android, BlackBerry or Windows Phone app). The mobile apps are targeted for the various app stores like Google Play store, iTunes for iOS, Windows store and BlackBerry World.

There are about 5.4 million apps present right now in the app stores, People browses all of them but downloads the only one which will be able to meet their needs and expectation. Now, ASO is the ultimate key to any app success.

Types of ASO tools:

Here I am going to provide you with the best ASO tools in 2018 that will help you to utilize and track your app for ASO strategies.

Let’s dive into the ASO tools.

Best General ASO Tools of 2018:

TheTool

TheTool is a complete tool for App Store Optimization and Mobile Marketing. This tool helps you to get the number of downloads and helps you to earn more money in an easy way. It is launched in March 2017.

Type: Website/ SaaS.

Free Sign-up: Yes.

 

TheTool- Performance-Based Mobile App Marketing & ASO Tool.

App Annie

This tool is one of the oldest tool available and widely used for app analytics and app market data and it gives you an easy to use platform that allows you to track any of your competitor’s top charts ranking and explore category of worldwide top charts.

Type: Website/ SaaS.

Free Sign-up: Yes.

AppAnnie- Achieve Success through Apps.

SensorTower

This tool is one of the best as it allows you to track almost everything about the app’s ASO. The tool helps you to track your keywords, top charts, ratings, reviews, competitor’s app etc. It offers its starting premium plan at about only $79 per month in which you can handle at most 5 apps and 80 keywords in both Apple and Google Play store.

Type: Website/ SaaS.

Free Sign-up: Yes.

 

SensorTower- Data that drives App growth.

 

AppRadar

AppRadar is a very efficient AOS tool for Google Play store and App store about keyword rankings. This tool consists of a single plan of 1 app, 10 competitors and 150 keywords and a lot of ASO professionals use this app for tracking their keyword rankings.

Type: Website/ SaaS.

Free Sign-up: Yes.

AppRadar- Track your Keyword Rankings.

 

AppFollow

AppFollow is another interesting ASO tools that allow multiple ASO services and allows third-party integrations. You can use this tool to track your app’s keywords, reviews, ratings and downloads.

Type: Website/ SaaS.

Free Sign-up: Yes.

AppFollow- Track your App’s Reviews, Ratings & Keywords.

 

ASODesk

ASODesk tool is a Russian federation tool for tracking keyword ranking and app analytics. An app reviews service is also offered by the tool with Slack Integration. It has 3 plans ranging from 100 to 1000 keywords and 5 to 50 apps.

Type: Website/ SaaS.

Free Sign-up: Yes.

ASOdesk- Boosts your App Organic Downloads.

 

Top ASO App Ratings and Reviews Tools:

Appbot

Appbot is the best app review analysis tool and it is used by the product, technical and support teams globally to monitor and analyze the app reviews from iTunes, Google Play, Windows and Amazon.

Type: Website/ SaaS.

AppBot- App Review & Ratings Analysis.

 

Review Command

This tool works as a collector. Review Command collects all your reviews and ratings from all the major app stores, all the countries globally and shows all the reviews and rating in 1 simple feed. This tool supports iOS App store, Mac app store, Amazon App store, Google Play store and Windows store.

Type: Desktop Software.

Pricing: $19.

Review Command- Track all your App Reviews from every Country & Platform.

 

Best A/B Testing Tools for ASO:

SplitMetrics

This tool allows mobile marketers and app developers to optimize App Conversion Rate on the Apple App Store and Google Play store with A/B testing. SplitMetrics is used to optimize Conversion Rates and decrease CPI. Better Conversion Rates means the number of downloads and more downloads determines better ASO.

Type: Website/ SaaS.

Free Sign-up: No.

SplitMetrics- Optimize your App Conversion Rates.

 

StoreMaven

StoreMaven allows and supports design and A/B testing on Google Play store and Apple App store to optimize the app’s icons, screenshots, videos and descriptions and install Conversion Rates and builds a perfect ASO strategy of your app.

Type: Website/ SaaS.

Free Sign-up: No.

Pricing: Free.

StoreMaven- Increase your App Store Conversion Rates.

 

TestNest

This tool allows you to A/B test in all of your app listing pages and helps you to achieve more quality users. TestNest tool provides user behaviour analysis on your app and makes a data-driven optimization to decrease CPI and enhance more downloads.

Type: Website/ SaaS.

Free Sign-up: No.

TestNest- User-Behaviour Analysis.

 

RaiseMetrics

RaiseMetrics is an A/B testing platform to optimize the app’s descriptions, icons, screenshots and videos, on prior to a user installing them onto their device. This tool helps you to build visual assets experiment and optimize the Conversion Rates and get more downloads.

Type: Website/ SaaS.

Free Sign-up: Yes.

RaiseMetrics- Raise your App’s Install Rates.

 

Best Mobile Apps SDK for App Marketing or Mobile Growth:

AppsFlyer

AppsFlyer is the world’s leading marketing analytics platform that allows you to distinguish between the organic (ASO ones) and non-organic installs of the app. By this tool, you can easily find out about your organic and non-organic installs and downloads.

Type: Attribution SDK.

Free Sign-up: No.

AppsFlyer- Grow your Mobile Business.

 

adjust: 

adjust is just like a business intelligence mobile platform that provides you support to make data-driven decisions. They combine tracking and attribution from various platforms like Facebook, Twitter, and AdWords etc. and offers in-app analytics.

Type: Attribution SDK.

Free Sign-up: No.

adjust- Mobile App Attribution.

 

Kochava

Kochava tool is an attribution SDK, which is like a multi-service SDK that helps to bring you traffic verification and Deep linking services and network and publisher integrations with efficient fraud console. This tool is the third biggest attribution platform on the market.

Type: Attribution SDK.

Free Sign-up: No.

Kochava- Unified Audience Platform.

 

TUNE

TUNE is the tool which was formerly known as HasOffers. This is one of the mobile analytics and marketing platforms that helps your app to connect with the right potential audiences by optimizing app store performance.

Type: Attribution SDK.

Free Sign-up: No.

TUNE- Optimize your App Store Performances.

 

Appboy

Appboy is one of the biggest and accurate Mobile Marketing Automation services in the market. This SDK tool allows engaging your users with your app through push, emails, SMS etc. If you are looking for a good App-CRM, then Appboy might be your suitable option.

Type: communication CRM SDK.

Free Sign-up: No.

AppBoy- Mobile Marketing Automation.

 

Apptentive

Apptentive is a great SDK platform that allows developers and app marketers to optimize reviews and ratings of your app and provide better communication with the app users.

Type: communication CRM SDK.

Free Sign-up: No.

Apptentive- App Reviews & Ratings Analysis.

 

SEO for Apps Tools 2018:

Google Search Console: 

Google Search Console is a tool that is used to track the digital business search visibility in Google both websites and apps. This is a great tool and is free to use.

Type: Website/ SaaS.

Free Sign-up: Yes.

Pricing: Free.

Google Search Console- Track Search Visibility in Google.

 

Ahrefs

It is often necessary for the app marketers to know about the competitor’s rank and how the competitors are doing it. Well, Ahrefs is a set of tool that helps you to analyze, track, to improve website’s search traffic and research about competitors. Ahrefs is the ONLY tool available that allows and helps developers/marketers to track Google Play store’s app backlinks.

Type: Website/ SaaS.

Free Sign-up: Yes.

Ahrefs- Grow Your Search Traffic.

 

Latest ASO Google Chrome Extensions:

ASO- Google Play Short Description Viewer: 

This Google Chrome free extension allows ASO experts and app marketers to know about a brief description of any Google Play Store mobile application. This tool is highly useful for Keyword Research and Keyword Spy.

Type: Google Chrome Extension.

Pricing: Free.

Google Play Short Description Viewer- Research your Keywords.

 

Search Popularity for Apple Search Ads & ASO: 

Apple Search ads are useful for App Store Optimization. This free Chrome extension helps app marketers to know more and understand better about Apple Search Ads Keywords popularity by the amount of percentage (%) scored by a specific keyword.

Type: Google Chrome Extension.

Pricing: Free.

Search Popularity for Apple Search Ads & ASO- App’s SEO Tool.

 

Wrapping Up

App Store Optimization (ASO) is a great field with many such app optimizing techniques that serves to be a key to any app success. These are the useful and must-need tools of ASO that helps app developers or marketers and ASO specialists to track their search result depending on their keywords, helps to know more about competitors ranking and keyword research. Some of the tools are used for A/B testing of the apps and there are many such Google Chrome Extension providing important functionalities to cope up with ASO easily.

Use these recommended ASO tools to track your work and business efficiently and grow it undoubtedly.