Article Spinning- Is it a Black Hat process?

What is Article Spinning?

Article spinning is a search engine optimization (SEO) technique by which search engine optimizer post a unique version of relevant content on article directories, web 2.0 sites, or other sources for backlinks.

  • Simply we can say some people spin content all the time when they write; it’s like what students are taught to do in English class in order to avoid plagiarizing research sources.

  • In short, by writing an existing article to communicate that idea without using the exact same sentence is called article spinning.

Who uses Article Spinning?

Website authors occasionally use article spinning on their own sites, but usually avoid it because the quality of spin content is lower than hand-written content.

  • Spinning works by rewriting existing articles, or parts of articles, and replacing specific words, phrases, sentences, or even entire paragraphs with any number of alternate versions to provide a slightly different variation with each spin. This process can be completely automated or rewritten manually.

SEO article spinning- TheWebomania
Article Spinning for more exposure and traffic.

 Features of Article Spinning | Pros. and Cons.

Article spinning- TheWebomania
Features of Article Spinning

Many article marketers believe that article spinning helps avoid the feared penalties in the search engine results pages (SERPs) for using duplicate content.

  • The extent to which Google and other search engines can detect or devalue spun content is not clear. However, most uses of spun content are considered spam indexing, a black hat SEO practice.

  • This is because the most spun content is produced through automated methods and is considered human unreadable. Such content is only usable for mass posting on non-editorial sites purely for SEO; by definition, spam.

Seven Cause Why Spinning Article is Bad for Website Ranking:

  • Cause 1: Search engines love fresh and timely content.
  • Cause 2: Most article spinning software spin unreadable versions.
  • Cause 3: Article spinning is often seen as unethical.
  • Cause 4: Spun articles do not provide any additional value to readers.
  • Cause 5: Major search engines like Google and Yahoo! are on the lookout for spun articles.
  • Cause 6: Article spinning sets limits to your creativity.
  • Cause 7: Spun articles can saturate the market.

The motive of Article Spinning:

Article spinning in SEO blogs
The motive of Article Spinning

The purpose of article spinning is to generate filler content for a site, similar to scraper sites, which directly rip segments of content away from various sites to make up itself. Sites that have spun content on them most likely have no other content to offer aside from advertisements.

Improvements to Google’s search algorithms as of March 2013 have rendered article spinning obsolete.

Technical views of Article Spinning:

Article spinning requires “spintax”. Spintax (or spin syntax) is the list of text, sentences, or synonyms that are embedded into an article. To create an article out of spintax, spinning software substitutes the desired synonym choices into the selected article in order to create a new, unique variation of the base article.

However, because each article is created from the same set of spintax, uniqueness is lost when the number of spins increases.

In Brief Spintax:

There’s no real difference between spinning plain text and hyperlinks apart from having to get the hyperlink format correct.  An example of a spun hyperlink is:

<a title=”{keyword one|keyword two}” href=”http://{|}” target=”_blank”>{keyword one|keyword two}</a>

Kinds of Article Spinning

  1. Automatic spinning: 

    Automatic rewriting can change the meaning of a sentence through the use of words with similar but skillfully different meaning to the original.

Article spinning- TheWebomania
Automatic Spinning- A type of Article spinning
  • For example, the word “home” could be replaced by the word “house” or “residence”.

  • Thousands of word-for-word combinations are stored in either a text file or database equivalent to draw from. This ensures that a large percentage of words are different from the original article.

  • The problem with simple automatic writing is that it cannot recognize context or grammar in the use of words and phrases.

  • For example, “Alexander the Great” could be auto spun to “Alexander the Good”. While “good” could be considered a synonym for “great”, “Alexander the Good” certainly does not have the same meaning as “Alexander the Great”.

  1. Manual spinning:

Because of the problems with automated spinning, website owners may pay writers to perform higher quality spinning manually. Writers may also spin their own articles, allowing them to sell the same articles with slight variations to a number of clients or to use the article for multiple purposes, for example as content and also for article marketing.

Black hat SEO techniques- TheWebomania
Content Spinning

Article Spinning versus Article Rewriting:

  1. Article Spinning: 

    SEO optimization techniques
    Article Rewriting

    This means submitting spun content to Web 2.0 and blogs. With one highly spun article, we shall have multiple unique variations to submit to Web 2.0 properties and blogs.

    Yes, this still works and will continue to. There is absolutely nothing wrong with using article spinning software to generate articles for this purpose, generally speaking, article spinning should be used for off-site promotional activities.

  2. Article Rewriting:

    It’s easy. When an author wants content for his actual website or a high tier promotional website like a high ranking blog.

    Here is the basis of almost every article ever written: Research, rewrite, add images and submit.By following this simple strategy and writer will have all the content what he need. It is relevant and definitely works.


Here you can have the vivid idea about Article spinning and why it is considered a Black Hat SEO tool and it is recommended not to use any of these article spinning or article rewriting. Hope it was easy for you to understand as well as informative.

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