To really understand the Dofollow link first you need a background about how most links work in the realm of SEO. If a site page gets an inbound link, which is a hyperlink directly connecting to that page, the page gets a small SEO boost.
Google note down these points, that watching how many inbound links a page has and from what sites.
In Google figures, if a lot of people are linking to a certain page, it must be a really good page! Let’s give preference in our search engines to that page over others of a similar topic so we can easily deliver the very best pages to our search engine users.
Page Rank is a metric which is created by Google, to calculate the link points. Many SEO folks refer to link points as “link juice.” The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets. Getting a link from the New York Times or BBC is pure gold!
Ex: – Give us back link juice. Do follow helps to improve the search ranking of websites.
Syntax- <a href=”http://www.coursecrown.com”>Coursecrown</a>
A no follow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs. No follow links get no love. Theirs is a sad and lonely life.
A no follow link is created with the nofollow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
The nofollow tag is basically a notice sign for search engines saying “don’t count this.”
The World Without No Follow = Spamalot:
The natural do follow the form of links is used by Google to measure ‘PageRank’. More links mean more link juice, which results in higher ranking website pages. In its unadulterated state, PageRank exists to see what pages are the most popular (and therefore, likely the best quality pages), and deliver those top pages to searchers.
Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings.
The Tag the Internet Needs, But Not the One it Deserves:
The no follow link tag has done a lot of good for the online world – most SEO spammers won’t bother posting irrelevant links to blogs or forum posts if they know they won’t get to publish a follow link. WordPress automatically assigns the no follow link attribute to all user-submitted links, and Wikipedia does the same for its reference section.
While blog comment spam still happens, no follow definitely dampened it.
As a webmaster, you might find yourself wondering when to use the no follow attribute and when to allow for do follow links. No follow links primarily belong in:
- Paid links (it wouldn’t be fair to buy link juice, now would it?)
- Anything involving what Google calls “untrusted content”
Some webmaster may disable the nofollow attribute as a reward for blog commenters who are contributing to the blogging community or online discussion, but that’s up to individual discretion.
So I Just Shouldn’t Bother With No Follow Links, Right:
A well-placed blog comment or a relevant forum post, no follow or not, can send a huge amount of traffic to your site, which then can funnel down to leads and conversions!
Besides, search engines today are looking at a lot of factors outside of link juice and PageRank. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish you as an industry authority. Remember that links, no follow or not, build trust.
How to See if a Link is Follow or No Follow:
How do you decipher between follow links vs. no follow links?
In Chrome, go to the navigation bar and click View>Developer>View Source. Alternatively, you can just right-click on a page and hit Inspect Element. For Firefox, do Right-Click>View Page Source.
From there, do an Edit>Find and search for “nofollow” in the search box. All instances of the nofollow tag will be highlighted.
For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit.
Do Follow vs No Follow –
Use Do Follow Links For…
- Relevant content,
- Content that is useful for visitors,
- Internal links.
Use No Follow Links For…
- Irrelevant content,
- Affiliate links,
- Sponsored links,
- Footer links.
Get Do Follow Links To Your Site By…
- Producing great content,
- Guest blogging (for relevant sites),
- Linking out to others, who may then link back.
I hope you have found this post useful. If you have any further questions about do follow and no follow links, please let us know in the comments section below.
Social Media Reference: